Yahoo! Inc., and go2® Directory Systems (www.go2.com), a leading provider of local search, directory and movie guide information over mobile devices in the U.S., recently announced a mobile search advertising agreement. Under the terms of the agreement, Yahoo!’s sponsored search listings will be featured in go2’s mobile search results. This is the first comprehensive US partnership to bring Yahoo!’s high quality sponsored search results and deep experience to mobile devices.This new relationship will extend Yahoo!’s sponsored search reach into go2’s mobile content network, enabling Yahoo! advertisers to reach consumers searching for local products and services via their mobile devices.

Sponsored search advertisers typically include highly relevant information about their businesses for mobile users, including hours of operation, parking instructions, discounts and specials.

In 2005, go2 delivered millions of local searches, movie guides and other local content page views during more than 24 million unique user sessions. go2’s local search results will include go2’s national and regional advertisers and traditional business listings along with sponsored search listings from Yahoo!’s search advertisers. go2 users will be able to view the key business information, including hours of operation and payment methods, that Yahoo! typically offers in its local sponsored search listings as well as use go2’s one-touch calling and turn-by-turn directions features to quickly connect with advertisers.