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What Women Want From Their Cell Phones



Sprint announced today the results of "Women in a Wireless World," a compilation of female-centric data points from recent Sprint surveys. The findings show that 89 percent of female wireless-phone subscribers say their wireless phone is a time-saver and more than 50 percent make at least half of their calls from their wireless phone. Women interested in knowing what type of mobile phone best fits their lifestyle can visit www.sprint.com/womeninwireless to take a quick online 'phone finder' quiz. To view the full Women in a Wireless World report, please visit www.sprint.com/mr.The survey findings show that when compared to men, women are more likely to want their phone within reach 24 hours a day (37 percent to 30 percent). Communicating with family beyond just making phone calls is certainly one reason: seventy percent of woman indicate they text message with family members, and 61 percent indicate they take pictures of their family with a camera phone.

Women are also more interested in ring tones than men (54 percent compared to 42 percent) and are more likely to use ring tones to personalize their phone (81 percent compared to 75 percent). More than two-thirds of women say they choose to personalize items because it’s fun, and 45 percent do so to differentiate their items from others. The wireless phone is the number two item women want to personalize (56 percent), coming in just after computer screen (68 percent) and beating out hairstyle (32 percent). The style of mobile phone overwhelming preferred by women? The flip phone, garnering 72 percent of responses.


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