NBC Universal will sell prime-time television (i.e., "The Office" and "Heroes") on demand to U.S. cell phone subscribers. NBC is teaming with MobiTV to provide the service.In addition to a robust primetime video-on-demand line-up, the two companies will offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers, which will debut on the MobiTV® service in second quarter.

CNBC and MSNBC were among the first networks launched on the MobiTV service in 2003 to create the world’s first commercially available mobile television service.Consumers will be able to access full episodes of select NBCU primetime shows starting at $1.99 for a 24-hour viewing period, although these rates are subject to change by participating wireless carriers.

Current seasons of shows produced by NBCU Television Studios will be offered including "The Office" and "Heroes" from NBC, USA's "Monk," and SCI FI's "Battlestar Galactica." Several ad-supported on demand shows will also be available at no additional charge from within the MobiTV base subscription channel package including NBC's high school football drama, "Friday Night Lights," also produced by NBCU Television Studios and Bravo’s new reality series "Shear Genius" and returning docu-drama "Work Out." Also, NBCU will offer a live linear feed of its CNBC programming online via MobiTV’s online television service available as part of a subscription service to subscribers with a broadband Internet connection.