Today MediaFLO USA Inc. and Cingular (owned by AT&T) they have will deliver mobile entertainment and information services to the wireless unit's subscribers. The two companies expect to make the service available to customers in late 2007.AT&T will launch the high-quality mobile TV services from MediaFLO USA on phones specifically designed with an intuitive, easy-to-use user interface that ensures customers receive the best live mobile TV experience possible. Additionally, AT&T will have access to advanced features MediaFLO USA expects to launch in the second half of 2007. Designed to create a unique consumer experience, these features include MediaFLO USA's multicast video clip distribution service; a datacasting application for realtime information and entertainment; and audio services. The MediaFLO USA service complements AT&T's existing voice, data and video-on-demand services, enabling AT&T to offer a unique mobile entertainment experience to its wireless subscribers.

AT&T has not determined pricing, which programs will be broadcast, or where the service will be launched first. Subscribers who buy the service will need a new handset that can pick up the broadcast signal in addition to the regular cellular signal for phone calls. Sprint, however, said it has no immediate plans to deploy MediaFlo, having recently concluded its trial with the service. Instead, the company will focus on its current Sprint TV service, consisting of more 50 channels of video and audio. The video on that service is delivered at slower frame rates than the broadcast quality Qualcomm has promised. In the U.K., British Sky Broadcasting Group PLC said Monday that it completed a trial in Manchester that showed MediaFlo has "considerable technical advantages" over DVB-H. BSkyB also tested MediaFlo in Cambridge last year.