LG Electronics today announced the UK launch of LG Shine (model: KE970), the latest handset in its premium Black Label series of mobile phones. LG announced the LG Shine last October which is a followup to the LG Chocolate.Shine is a full-metal bodied slider phone offering mobile users the best of both worlds with amazing looks and a high technical specification including expandable memory (MicroSD card) and an auto focus camera by Schneider Kreuznach.When closed, Shine has a reflective 2.2” screen. Slide open the super-thin brushed metal body and the ‘magic mirror’ full color screen comes to life, while Shine’s keys are bathed in a cool blue light. Access to Shine’s menu system is by an easy-to-use multi-function scroll key.Also, Shine's equipped with a comprehensive media player with multi-codec support (MP3, WAV and ACC++) and real spectrum display. Shine supports GPRS and EDGE network compatibility, Bluetooth and USB connectivity.

Already available in Korea, Shine has sold more than 180,000 since November 2006, with more than 3,500 units a day still being sold! LG expects the same level of excitement and sales in the UK following a high profile launch campaign fronted by world famous illusionist David Blaine. Available from most major mobile retailers from 7th February Shine is likely to be from free on selected contract. See individual operators for tariff details.