Energizer, Inc., a global leader in providing portable power (via batteries), just announced the launch of Energizer (R) Energi To Go(TM), portable battery-driven devices that supply power to the majority of today's wireless phones, portable gaming devices and the Apple iPod(R). Energizer Energi To Go will be available at retail nationwide in September. The Energizer Energi To Go product line includes a two-battery Energizer Energi To Go Instant Cell Phone Charger and a four-battery Energizer Energi To Go Power Pack for audio and gaming devices. Energizer Energi To Go Instant Cell Phone Charger is the only cell phone charger that combines the power of Energizer(R) e2(R) Lithium AA batteries with a patented intelligent control chip that maximizes power transfer from the charger to the phone.

The power demands on a cell phone have increased greatly as phones have evolved in how they are used. Many cell phones now are Web-enabled as well as able to send and receive email, take pictures, play music and videos, and serve as personal organizers. According to market research group Roper ASW, 20 percent of consumers lose cell phone power at least once a week. Energizer Energi To Go Instant Cell Phone Charger powered with Energizer e2 Lithium AA batteries provides immediate power to operate a cell phone. A call can be placed within 30 seconds of activating Energizer Energi To Go on some cell phones with a completely discharged battery. Wireless phone models with robust multimedia applications may require several minutes to activate. The new cell phone chargers can power 80 percent of the cell phone brands available in the United States. (There were 170 million mobile phones in use in the U.S. last year.) Phone tip connectors are available to fit approximately 100 phone models across top manufacturers, and include most Nokia, Motorola, Sprint, and Samsung cellular phones and mini USB devices, including Razr, Slvr and the Blackberry. The MSRP for Energizer Energi To Go Cell Phone Charger is $19.99, and includes the reusable charger, the phone tip connector and two Energizer e2 Lithium AA batteries. Energizer Energi To Go Power Pack provides immediate power from four Energizer e2 Lithium AA batteries. The Energizer Energi To Go Audio Power Pack powers the Apple iPod(R), Apple Nano(R) and Apple Mini(R). The Energi To Go Gaming Power Pack powers handheld gaming systems including PSP(TM) (PlayStation(R) Portable), Game Boy(R) Advance(R) and Nintendo(R) DS(R) . Both four-battery power packs will retail for $29.99 each, and will include the reusable charger, a smart tip and four Energizer e2 Lithium AA batteries. Energizer Energi To Go products will be available at mass food and drug retailers nationwide on September 1 through mass market retailers. Energizer's national marketing campaign will debut Labor Day weekend and includes a combination of major media television, print and online advertising, in-store merchandising, product sampling, event marketing and consumer bounceback couponing for Energizer e2 Lithium batteries. For maximum performance, Energizer recommends powering Energizer Energi To Go power packs with Energizer e2 Lithium batteries. Energizer e2 Lithium is the world's longest lasting AA battery in high tech devices.