Cingular has launched the Sony Ericsson Z525a. It's a cool clamshell with every possible customising option is what you want. You can have a combination of ringtones, images and light effects play when a call comes in.

The Z525a is all about sharing. It has an easy-to-use VGA camera with video recording to capture fun moments, and Bluetooth™ and MMS to share them. A speakerphone loudspeaker gives your original artist Music tones the sound they deserve.

Key features

• QuickShare™, Bluetooth™, infrared, MMS
• Media player - MP3/AAC (audio), MPEG4 (video)
• Expressive clamshell design with light effects
• Easy-to-use VGA camera with video
• Push to talk
  

Features Imaging

• 4xDigital zoom
• Camera VGA
• Camera integrated
• Picture wallpaper
• SVG Tiny 1.1
• Video clip
• Video record
• Video streaming
• Viewfinder display
• Wallpaper animation

Messaging

• Email
• MMS (Multimedia messaging)
• Predictive text input
• Push to talk
• SMS long (Text messaging)
• Sound recorder

Entertainment

• Games embedded
• Java
• Light effects
• Media player
• Music tones (MP3/AAC)
• MusicDJ™
• PlayNow™

Connectivity

• Bluetooth™
• Fast port
• GPRS
• Infrared
• Synchronization PC
• USB support

Internet

• Modem
• WAP 1.2.1
• WAP 2.0 XHTML

Controls

• Camera button
• Navigation key
• Vibrating alert

Organizer

• Alarm clock
• Business card exchange
• Calculator
• Calendar
• Conference calls
• Contacts
• File manager
• PIM Sync
• Speakerphone
• Stopwatch
• Tasks
• Timer

Performance Networks Talk time (up to) Standby time (up to) Video call (up to) GSM 850 5 hours 0 min 322 hours 0 min - GSM 900 5 hours 0 min 322 hours 0 min - GSM 1800 5 hours 0 min 322 hours 0 min - GSM 1900 5 hours 0 min 322 hours 0 min -