AT&T has unveiled the first remodeled Cingular Store which is more than 5,000 square-feet. The store features eye-catching tattoos, high-tech speakers, pulsating beats, four dozen screenst, the latest, coolest, hottest wireless phones. AT&T Inc. want's a new way to shop for and experience an array of communications and entertainment services with the official re-branding of a Cingular retail store in Houston. It is the first of many planned conversions of company-owned Cingular stores from wireless-centric spaces to a high-energy retail format that showcases AT&T’s complete provider profile.The new AT&T Experience Store, larger than the typical Cingular store, not only received an extreme makeover – both inside and out – but is the first to demonstrate the benefits of housing AT&T’s product suite under one roof.

It is also the first to feature a fully integrated media experience made possible through convergence by encouraging interaction with the company’s extensive portfolio of wireless, broadband, video and wireline voice products and services via several experience and personalization stations located throughout the store. Stations Include:

• AT&T Entertainment: The focal point of the store, customers will be invited to watch AT&T U-verseSM TV and AT&T HomezoneSM service demonstrations on three 52” high-definition plasma televisions, test drive both the Web-based and wireless remote access feature, experience high definition programming and browse an extensive video on demand catalogue in this section.
• AT&T Home Connections: Customers will be able to browse the Internet, customize AT&T Yahoo! homepage portals, and test AT&T Remote Monitoring through a remote camera set up in the store via wireless phones.
• Music: Customers will be able to listen to XM Satellite Radio on wireless phones, Bluetooth headphones, and Bluetooth external speakers and also transfer personalized music content via laptop or mobile phone. The new iPhone, when it becomes available in the near future, will also be showcased at this station.
• Gaming: Using wireless phones, Bluetooth stereo headsets, and laptops, personnel will demonstrate game downloading to wireless phones and store laptops at this station.
• Messaging and Video: This station will highlight 3G phones and Bluetooth accessories and will provide customer interaction with multimedia messaging and photo and video sharing capabilities.
• Laptop Mobility, E-mail and Data: Geared toward road warriors, on-the-go customers, and small business owners, this front-of-store station will include wireless phones, PDAs, smartphones, GPS, and Bluetooth accessories. Customers will be encouraged to interact with e-mail and Microsoft applications across these devices.